Marketing Program Outline
I actually. Executive Overview
If you are a00 summary from the marketing strategy
II. The task
Brief explanation of item to be marketed and associated goals, including sales statistics and strategic goals. III. Situation Research
. Strong points
. Value Motorists
. Decision procedure
. Concentration of customer base pertaining to particular product
. Market Location
. Market Stocks
. Subsidiaries, joint endeavors, and distribution, etc .
Macro-environmental INFESTATION analysis
. Politics and legal environment
. Social and cultural environment
. Technological environment
A SWOT analysis with the business environment can be performed by organizing the environmental factors because follow:. The firm's inner attributes can be classed as strengths and weakness. The external environment present opportunities and risks
IV. Marketplace Segmentation
Present a description of the market segmentation as follows: Part 1
. Percent of sales
. What they want
. How they use product
. Support requirements
. How you can reach all of them
. Price level of sensitivity
V. Option Marketing Strategies
List and discuss the alternatives that were regarded before coming to the suggested strategy. Alternatives might include discontinuing a product, rebranding, placing as a premium or worth product, etc . VI. Picked Marketing Strategy
Talk about why the strategy was selected, then a marketing blend decisions (4 P's) of product, prices, place (distribution), and promotion. Product
The product decisions should consider the product's advantages and just how they will be leveraged. Product decisions should include:. Brand
. Scope of manufacturer product line
. The labels
Discuss pricing approach, expected...
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